You should really consider the quality of pen you give out to customers. The better the quality, the longer the pen will last. The longer the pen lasts, the longer your customers will keep the pens. The longer the customer keeps your pen, the longer YOU stay in front of them. The longer you keep your name and brand in front of your customer, the more likely they are to come back to you when they need your services. We try out new pens ALL day around here! When I find a good one, I take notice! Then, we suggest those pens to our customers. The image below is of good quality pens ON SALE!