A couple months ago I sent out an email blast to ALL of our customers. I asked for them to respond with their birth month and day, name, email, and company for which they work. I compiled this information into a spreadsheet. The past couple months I have sent out a short and sweet e-card thanking them for their years of business and wishing them well. This month, I wanted to do something more engaging. I decided to create a Facebook post wishing our June birthday boys and girls a happy birthday. If they liked and shared our June Birthday post on their personal or business pages, they are entered to win a birthday prize. However, they have to encourage their Facebook friends to write HAPPY BIRTHDAY SO-AND-SO (or business name) on the post to qualify. The birthday boy or girl with the most birthday shout outs WINS! We will tally the shout outs and post the winner at the end of the month. I wrote the instructions for this competition in the happy birthday email I sent to our customers. I said, the most effective way to achieve the most shout outs is to share our June Birthday post ON THEIR ACTUAL BIRTHDAY. There are not too many birthdays each month, so I am able to remind the individual via email on their actual birthday to share the post.